Archive for February, 2009

What Law of Attraction, Dan Kennedy and I have in common

I’m a huge fan of Kennedy (he’s an amazing marketer and multi-millionaire but, more than that, a brilliant champion of small business owners and entrepreneurs).

Still, I suspected there was something he just didn’t get about the Law of Attraction. Even though he’s written a book, No BS Wealth Attraction for Entrepreneurs — and sells a seminar product by the same name. Both of which I’ve found extremely valuable and often recommend to clients.

Still, Dan Kennedy is often critical of the Law of Attraction.

I decided to write him and ask why.  To my surprise and delight he answered in his No BS Marketing Letter.

Dan said:  “Gravity is a law…Attraction is not a law at all. It is a process….It is a skill-set that can be acquired, developed, mastered… Most people take the title Think and Grow Rich too literally!”

I agree that too many people watch “The Secret” and decide that action is totally unnecessary as long as they think and feel good. Would you undergo a brain operation if the person operating were not a qualified surgeon but someone who simply “felt good” about surgery?

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How Napoleon Hill Reframed Failure

While I’m not the biggest fan of “Think and Grow Rich,” some of Napoleon Hill’s later works express the wisdom he gained over a lifetime of boom and bust business ventures — this more mature and personal perspective I appreciate greatly.

“Failure” is Lesson Fourteen in Hill’s massive book “The Laws of Success in Sixteen Lessons.”

It was a subject he knew first hand, having his fortunes abruptly reversed many times over the years. There was a false arrest, The Panic of 1907, a deeply in debt business repossessed by the bank and several other quite dramatic financial upsets. I’ll spare you the details, because they sound all too much like today’s 6 o’clock news.

What’s this got to do with feel-good Law of Attraction messages?

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